How to volumize Hair without loosing the manageability
Why is it important ?
Specialists see the concerns about hair volume and manageability increasing. This tendency is mainly sustained by the aging of the world’s population, but also more simply by people having damaged or naturally thin hair.
Why is it challenging ?
Finding the good anionic surfactants to create a volumizing shampoo that leaves the hair manageable is particularly challenging… especially in combination with cationic polymers. This process known as coacervation, makes the shampoo pleasant to use and easily rinseable.