With the new Prodew™ 700, create more than a moisturizing makeup

Mont-Saint-Guibert, September 15, 2021 –  Ajinomoto Company is proud to launch the new Prodew™ 700, a paraben-free blend of amino acid derivatives which boost the facial make-up formulations:

  1. Skin Care Benefit*
    Improvement of skin condition: water content and barrier function of Stratum Corneum, texture of skin surface with fineness and isotropy.
    Improvement of sensory feel: moisturized feel, smoothness and softness.
  1. Enhancement of Make-up Properties
    Good adhesion and coverage derived from the combination of Aquadew™ SPA-30B and Arginine incorporated in Prodew™ 700.
    Sun screening effect boosted in O/W foundation by improving pigment dispersion.
  1. Improvement of Finish and Long-lasting Effect
    Achievement of a beautiful finish by good adhesion to crista cutis, evenness, and excellent coverage.
    Making the finish look last overtime without smudge and deformation of make-up film

*PRODEW™ 700 contains Zinc PCA and a blend of amino-acids – closely mimicking the skin’s NMF – that nourish the Stratum Corneum in depth.