Mont-Saint-Guibert, November, 2023 – In the past, the unique purpose of makeup was to mask the skin, with a touch of color for embellishment. Since the post-pandemic beauty routines are now more focused on skincare, makeup has been forced to evolve: nowadays customers require that it visibly improves the quality of the skin with each wear.
Prodew™ 700, a cocktail of amino acids and amino acid-derived ingredients that feeds and embellish our skin throughout the day
Skin Care Benefit*
- Improvement of skin condition with higher water content and barrier function of Stratum Corneum, finer texture of skin surface.
- Improvement of sensory feel: moisturized feel, smoothness and softness.
Enhancement of Make-up Properties
- Good adhesion to crista cutis and higher coverage derived from the combination of Aquadew™ SPA-30B and Arginine incorporated in Prodew™ 700.
- Sun screening effect boosted in O/W foundation by improving pigment dispersion.
Improvement of Finish and Long-lasting Effect
- Better makeup film evenness and day-long finish without smudge and deformation.
*PRODEW™ 700 contains Zinc PCA and a blend of amino-acids – closely mimicking the skin’s NMF – that nourish the Stratum Corneum in depth.