Mont-Saint-Guibert, July, 2024 – Amihope™ SB-103 is a new microbead powder developed by Ajinomoto thanks to the power of amino acid technologies. It combines the softness and skin-friendly touch of Lauroyl Lysine (aka Amihope™LL) to a round-shaped particle of Topioca Starch. A perfect 100% NOI alternative to replace plastic microbeads, combining performance and planet-care.
Challenges in Make-up formulations
Microplastic-free and natural trends.
Today, formulators are facing a dilemma when selecting non-microplastic powders for their new or revised formulations. Known for their good sensory, plastic-based microbeads aren’t trendy anymore, when not clearly banned. On the other hand, microbeads made of naturally derived and biodegradable source aren’t often giving the same skin feeling and softness.
Skinification trend
Nowadays, more than half of the makeup and face care formulations are using claims such as “hydration” and “nourishing”, but the usage of humectants in makeup remains challenging for the long-lasting wear.
The Ajinomoto solution
To tackle the above challenges, we launched the Amihope™ SB powders showing the following benefits:
- NOI=1 and readily biodegradable ingredient.
- High functionality in pressed and liquid formulations (emulsions).
- Excellent moisturizing effect on the skin.
- High adherence for a long lasting effect.
How is SB-103 different from SB-101 and 102?
Amihope™ SB-103 shows an impressive soft touch and a very nice moisturising feel.
Benefits:
Good skin adhesion
Stronger pressed powder formulation with good pickup
